Nationwide rebranding of Hisense visuals campaign The nationwide rebranding was a large-scale makeover. The revamped creatives were used in various digital and print advertising, social media, retailers, and company websites. Among other retailers and brand sponsors, this revised branding was applied to JB Hi-Fi, Harvey Norman, BingLee, Costco, The Good Guys, BiRite, Retravision, the NRL, and the FIFA World Cup 2022. Rebranding the product display units, in-store displays, wall decals, plinths, light boxes, gondolas, wall bays, data strips, and various print and digital advertising materials for televisions, lasers, sound bars, refrigerators, laundry, and air conditioning categories comprises the biggest part of the project.
Strategic planning Defined the objectives and goals of the rebranding initiative. Conducted market research and visited stores to understand the preferences and perceptions of the target audience. Created a thorough rebranding plan that included the budget, schedule, and parties involved.
Asset inventory and evaluation Compiled a list of all the existing visual assets across the nation, including point of sale, signage, marketing materials, digital assets, and any other branded elements. Assessed the available resources to determine what needs to be changed, replaced, or phased out as part of the rebranding effort.
Design and production Designed new visual assets using the revised brand platform. Gathered the feedback and approvals of cross-functional teams. Liaised with printers, manufacturers, and digital production teams to produce the new visual assets at scale while ensuring quality and consistency.
Implementation and rollout Developed a phased rollout plan to implement the new visual assets nationwide along with the visual merchandising team.
Coordinated with regional offices, franchisees, or partners to ensure a smooth transition to the new brand identity. Monitored the implementation process closely and addressed any issues or discrepancies that surfaced.
Coordinated with regional offices, franchisees, or partners to ensure a smooth transition to the new brand identity. Monitored the implementation process closely and addressed any issues or discrepancies that surfaced.
Project Nationwide rebranding of television creatives
Description A fresh visual sign was created in various sizes and forms to accommodate each TV model. One model, for instance, was displayed above in vertical and horizontal orientations
Site Costco, Harvey Norman, JB Hi-Fi, The Good Guys, BingLee, BiRite and Retravision
Output Spot colour printing and digital displays
Description A fresh visual sign was created in various sizes and forms to accommodate each TV model. One model, for instance, was displayed above in vertical and horizontal orientations
Site Costco, Harvey Norman, JB Hi-Fi, The Good Guys, BingLee, BiRite and Retravision
Output Spot colour printing and digital displays
DescriptionThe above wall bay and gondola planograms of The Good Guys showcase the correct arrangement of designs.
Project Nationwide rebranding of television creatives
Description 2023 TV Range Guide was created in various sizes and forms
Site Costco, Harvey Norman, JB Hi-Fi, The Good Guys, BingLee, BiRite and Retravision
Output Spot colour printing and digital displays
Description 2023 TV Range Guide was created in various sizes and forms
Site Costco, Harvey Norman, JB Hi-Fi, The Good Guys, BingLee, BiRite and Retravision
Output Spot colour printing and digital displays
Project Nationwide rebranding of soundbar creatives
Description Updated graphics for soundbar display units various sizes and forms
Site Costco, Harvey Norman, JB Hi-Fi, The Good Guys, BingLee, BiRite and Retravision
Output Spot colour printing and digital displays
Description Updated graphics for soundbar display units various sizes and forms
Site Costco, Harvey Norman, JB Hi-Fi, The Good Guys, BingLee, BiRite and Retravision
Output Spot colour printing and digital displays
Project Nationwide rebranding of fridge creatives
Description Front, left, and right visuals were designed in various sizes for each model of refrigerator. One model, for instance, was displayed above
Site Costco, Harvey Norman, JB Hi-Fi, The Good Guys, BingLee, BiRite and Retravision
Output Spot colour printing and digital displays
Description Front, left, and right visuals were designed in various sizes for each model of refrigerator. One model, for instance, was displayed above
Site Costco, Harvey Norman, JB Hi-Fi, The Good Guys, BingLee, BiRite and Retravision
Output Spot colour printing and digital displays
Project Nationwide rebranding of laundry display cabinet visuals
Description Front, left, and right visuals were designed for washer display cabinets
Story A laid-back dad enjoying his coffee, trusting that the Hisense washer will handle everything flawlessly
Site Costco, Harvey Norman, JB Hi-Fi, The Good Guys, BingLee, BiRite and Retravision
Output Spot colour printing and digital displays
Description Front, left, and right visuals were designed for washer display cabinets
Story A laid-back dad enjoying his coffee, trusting that the Hisense washer will handle everything flawlessly
Site Costco, Harvey Norman, JB Hi-Fi, The Good Guys, BingLee, BiRite and Retravision
Output Spot colour printing and digital displays
Project Nationwide rebranding of laundry display cabinet visuals
Description Front, left, and right visuals were designed for dryer display cabinets
Story Female enjoying fresh flowers under the warm sun, evoking the sensation of clean, cozy, and fragrant freshly laundered clothes
Site Costco, Harvey Norman, JB Hi-Fi, The Good Guys, BingLee, BiRite and Retravision
Output Spot colour printing and digital displays
Description Front, left, and right visuals were designed for dryer display cabinets
Story Female enjoying fresh flowers under the warm sun, evoking the sensation of clean, cozy, and fragrant freshly laundered clothes
Site Costco, Harvey Norman, JB Hi-Fi, The Good Guys, BingLee, BiRite and Retravision
Output Spot colour printing and digital displays
Project Nationwide rebranding of digital creatives
Description Working with an outside firm, the digital assets' strategy and theme were revised to align with the latest brand style guide.. For instance, a few samples were displayed above
Site Social networking, email marketing, digital ads, business and merchant websites, etc
Output Digital assets
Description Working with an outside firm, the digital assets' strategy and theme were revised to align with the latest brand style guide.. For instance, a few samples were displayed above
Site Social networking, email marketing, digital ads, business and merchant websites, etc
Output Digital assets